Athlete in Finance with a passion for self-taught engineering.

In my first year of university, I felt lost. Everyone kept asking what I wanted to do with my life, but nothing about a traditional 9-5 ever felt right to me.

I’ve always believed life is about balance. I grew up playing rep hockey and baseball, and learned that too much of one thing can burn you out. I didn’t want a life tied to one job, I wanted freedom. And for me, that meant building something of my own.

I had zero motivation until my friend and I started talking about day trading. I ended up throwing myself into it 8 hours a day for the whole summer and lost a good chunk of money. It wasn’t for me. Meanwhile, my brother, an entrepreneur, was diving into AI. I followed his lead and discovered AI Voice Automation. As a finance major with zero tech background, it was overwhelming, but I was hooked. That summer, I started my first company, Ludin Technologies, but without experience, it fizzled despite months of 12-hour days. However, I learned so much about the business world and have zero regret.

School came back, motivation dropped, and I lost my way again, until one day in the Lang Business Building, my friend Nick pulled up Gryphlife (club software for Guelph). We decided to start a club. I messaged 100+ Guelph software engineers that night. Two weeks later, AI Business Automation at the University of Guelph - AIBA was born, and it exploded. One of the first members to join was Kai, an e-commerce founder who's done 100s of millions of views on social media. Kai and I connected, and he is now a co-founder at Sera.

Since then, everything has changed.

We’ve poured ourselves into building Sera AI, not just a product, but a solution for real businesses. We help companies get that competitive edge by turning missed calls into revenue, automating follow-ups, and qualifying leads 24/7.

But more than that, we’re proving that you don’t need to have it all figured out to start, just grit, curiosity, and the right people beside you.

I haven't taken a day off in the last three years because I love what I do. I'm always learning, connecting ideas, and putting pieces together to create something bigger.